about


© 2024

 ART DIRECTION    BRANDING


   ART DIRECTION    BRANDING    



2023

Conference by day and music festival by night, ATM is Asia’s premiere ‘Business 2 Business 2 Fan event experience bringing together world class speakers with more than 2,000 senior executives all around the world.


As the sole designer, I was assigned the task of setting the art direction and creating collaterals. Keeping the client’s vision for a contemporary “Kool Kids (Professional Millennial version)” style in mind, we mutually agreed that simplicity would be key, with vibrant colours taking center stage.

Complemented by organic flat-style illustrations, and a sans-serif typeface, this approach puts the vibrant colors in the spotlight. Additionally, to enhance contrast, images are treated with a B&W effect. This design strikes a balance between professionalism and fun while infusing bursts of vivid hues, effectively capturing the "Work hard, play hard" vibe.




Physical


Lanyards provided for every attendee - colour coded for differentiation





Atmospheric banners representing different event tracks





Sponsor banners honouring iconic speakers





Photo wall design created for visitors 





Misc. photo walls and backdrops






Digital

Over 160 Speaker cards were individually crafted for each speaker to promote their attendance at the event. Each card featured a unique illustration tailored to the speaker, adding a personal touch to make them feel valued and distinguished. These speaker cards were then shared on LinkedIn and Instagram, with the speakers themselves posting them, further amplifying the event's reach and engagement.




Animations crafted for EDM headers




Instagram posts leading up to the event




Animated backdrops for general & track-specific sessions