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2021 – 2022

#MYFIRSTWITHSP


For Singapore Polytechnic's 2022 Open House, our aim was twofold: to honour SP's esteemed legacy and to create memorable initial impressions for visitors. Building upon the the 2021 campaign, 'First,' we introduced the tagline 'My First with SP' to for continuity and to evoke a sense of familiarity. We also studied trends that resonated with our audience - Gen Zs. Recognising the appeal of stickers in connecting with our audience, we elevated them to the forefront of the campaign. These stickers serve as heroes of the campaign, spotlighting the lively campus atmosphere and authentic experiences shared by SP's own students.


Physical



Giant banner for SP’s T16 building visible from Dover MRT






Banners placed along campus perimeters





Plaza banners and pillar wraps promoting the open house



Distinctive course brochures and pillar wraps for each school, unified by the SPOH art direction



Digital



Instagram posts initiating and leading up to the event day with a countdown



Instagram post uploaded on event day 



Instagram post series showcasing the release of the SPOH22 Instagram filters